Tracey Hopkins started her career at seventeen as a leasing consultant and in those days was known as the “one to close the deal”. Three months later she was promoted to manager and preceded to manage properties throughout Texas. She was again promoted, at the age of 21, to multi-site supervisor. One year later she decided marketing was her calling. Tracey joined Walden Residential Properties, Inc., as Walden grew into the 3rd largest REIT, so did Tracey’s responsibilities as she was named Vice President of Marketing. In December of 1997, Tracey joined Archon Residential as Vice President over National Marketing, which managed more than 6 billion in assets globally for Goldman Sachs. In October of 2000, Tracey opened her own company, Jumpstart Marketing. She presents nationally for companies, associations and conventions including the Annual Multifamily Pro Brainstorming Sessions, NAA, Multi-Housing World, TAA and the NAHB Pillars of the Industry Awards Conference. She is a past Chair of the Pillars of the Industry Awards, the industry’s leading award program. In addition to marketing, leasing and customer service presentations, she is consults nationally for companies in need of improving property performance.

Tracey is one of the founding members of the Apartment All Stars, a very successful seminar tour beginning it’s 5th year touring nationally for NAA affiliates.


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